Cloud Strategy Partners, LLC

      About Us


        David Bernstein is the Managing director of Cloud Strategy Partners. Most recently, has was VP/GM in Cisco’s Office of the CTO. His team ran Cisco’s Cloud Lab, was responsible for Cisco’s University, Research, and Industry activities in Cloud Computing. He headed development for Cisco’s Cloud Security, Interoperability and Standards initiatives.

David’s experience includes executive positions in AT&T, Siebel Systems, Pluris, InterTrust, and Santa Cruz Operation.

His extensive consulting experience along with his recent leadership and expertise in Cloud Computing has led to the formation of Cloud Strategy Partners, LLC.

David holds nearly a dozen patents in software and communications, publishes research regularly in IEEE, ACM, and IARIA conferences, and is a member of the IEEE Advanced Technology Executive Forum. He was a key author/contributor to many industry standards such as, OASIS SCA, WS-I, JCP/J2EE, and IEEE POSIX.

David holds degrees in Physics and Mathematics from University of California where he was awarded the UC Regents Scholar designation for his work for the Office of Naval Research.


      Chris Mellville was previously at Netflix, where he served as director of the Systems, Storage,Networking, and Security teams.  As part of managing the Netflix datacenters, he re-architected the SAN infrastructure, transitioned key customer facing services to the Amazon cloud, and drove PCI and SOX compliance efforts.

Prior to Netflix, Chris held senior management positions at Intuit, managing Business Operations for QuickBooks Online and other products in Intuit’s flagship Small Business division, where he was responsible for development operations and ensuring 24x7 online availability to customers.

Chris was also co-founder and CEO of InterSAN, Inc; he raised $31M in venture capital, developed a world class storage management product, built a strong portfolio of customers, and, 5 years later, sold the business to Finisar Corporation, where he served as VP of Business Development.  Chris’ prior experience includes product development roles at Auspex Systems, where he developed high availability software and NAS/SAN gateway technology, and at SCO, where he managed worldwide development projects.

Chris holds two patents covering storage software engineering.  He wa awarded a Bachelor's degree with highest honors in Biology from the University of California, Santa Cruz, and completed Stanford University's Advanced Management College.


       Geoff Arnold has more than 40 years in software engineering, Geoff was most recently Cloud Services Wrangler, leading the architectural effort to transform Yahoo's vast collection of compute, storage, and networking infrastructure into an industry-standard private cloud service.

Before joining Yahoo, Geoff worked for Huawei, the Chinese telecommunications equipment vendor, where he built a team of U.S. experts to provide architectural leadership to Huawei's telco cloud initiative.

Before that for Amazon, where he was architect for the Ecommerce Platform Group.

Prior to this, Geoff spent 20 years at Sun Microsystems as a Distinguished Engineer, working in various fields including network file systems, distributed AI, Java platforms, and M&A. Even earlier, he held a variety of positions in start-ups and government agencies in the UK and U.S.

Geoff graduated from Essex University in England with a BA in Computer Science


        Dr. George Vanecek  is a senior principal researcher at Cloud Strategy Partners. He is currently researching Internet of Things solutions around sensor gateways and real-world perception and modeling, context awareness and trust determination. Vanecek has extensive experience in designing and building software systems, applications, and service platforms. Prior joining FutureWei, Vanecek was a solutions architect at Cordys, a chief scientist at AT&T Internet Platforms Organization, founded several software startups.

George was an Assistant Professor of computer science at Purdue University CS department.


        Rebel Brown has been a consultant for over twenty years now. She has helped over 100 executive teams define and implement successful and highly profitable go-to-market strategies.

" I leverage all that experience to help businesses grow. I'm best at creating growth strategies, positioning companies and products - and then powering them into the market. The majority of my experience is in technology - with both a B2B and consumer focus.

In September 2010 I published Defy Gravity, a leader’s guide to creating business strategies by ditching status quo thinking and behaviors to power profitable growth. I’m a frequent speaker for corporate and convention audiences, an active blogger and media go-to for positioning, strategy and go-to-market expertise. I was named one of the Top 100 Women in Computing.

As a consultant, I've strategically positioned and/or launched vendors including EnterpriseLink, Fortel, FullTime Software, Integral Software, ILOG, Inc., Legato Systems, LexiQuest, Linux Networks, Silicon Graphics, OnDemand Software, NeXT, Xiotech and Verity. I also brought UNIX, Tuxedo (BEA’s platform product), C++ and more technologies out of ATT and into the commercial market in the early 90’s. I've also worked with leading healthcare providers, small business consulting and services organizations. For the past couple of years I've focused in emerging markets around consumer gaming, virtual worlds, cloud computing and multimedia entertainment fields - what a blast that is!

I've worked with US and European firms to fund and launch companies in both markets. I ran a consulting business from Paris for two years, bringing European start-ups to the US. That was so much fun!

I started out nearly thirty years ago as a sales representative for Burroughs, selling to the financial services and aerospace industry. I also sold mainframes against IBM for leading PCM vendors into these same verticals, and later sold software and networking services. I get sales and have some pretty strong opinions about how marketing should support sales. "


       Jim has more than 20 years venture formation experience investing and working with entrepreneurs of emerging digital technology companies. Mr. Callaway leverages his experience from consumer marketing, software development, and business development to executive management of businesses and senior advisory engagements.

Mr. Callaway began his career employed by Nike, Inc. as a sales and marketing executive reporting to its founder Phil Knight. Mr. Callaway has served as a strategy development executive for InterTrust Technologies Corporation and Secure Electronic Commerce and served as chief operating officer of Transphone, LLC, the first company to introduce an Internet telephony appliance for consumers. The breadth of scope of his experience has included corporate acquisition, asset sales, licensing and marketing representation assignments for technology and industrial clients. Mr. Callaway has experience developing and coaching managers of early-stage technology companies.

Mr. Callaway is an alumnus of Furman University.


        Scott Jamar is a veteran in high technology development and marketing with more than 30 years experience. Over his career he successfully uncovered new markets for networking technology, created award winning networking industry firsts in new products, as well as developed innovative products and business strategies for Computer Sciences (Infonet), Novell and AT&T Labs to name a few. Beginning in 1974 with programming IBM System 3 mainframe computers with punch cards, to deploying some of the first LAN/WAN X.25 network solutions in 1986 for companies such as NorthStar and Cisco Systems.

At Novell, he led a team to develop and deploy the networking industry's' first PC based multi-protocol router. This led to licensing Novell’s networking technology to telecom carriers in order to create the world’s first secure global business Intranet - NetWare Connect Services. This project resulted in agreements with 12 major telecom carriers around the world with projected revenues of over $250 million to Novell alone.

In 1997, he wrote the business plan for and helped launch Japan’s first Internet music download service, which is still in operation today. Later that year I joined A2b music as Director of Business Development to license secure DRM based music distribution technology to all major record labels on the west coast.

Over the last decade, Jamr has focused on consulting to early stage startups, primarily in Cloud Computing, digital media delivery, and mobile phone applications. 


      Deepak K. Vij is a technology visionary & evangelist with a history of creating quality products and enterprise solutions. He is a seasoned technologist with extensive experience in Service Oriented Architecture (SOA) and packaged enterprise applications including architectural design, planning, development, and deployment. Recently, in strategic consulting roles, he has been responsible for overall SOA based Technology strategy & formulation of Enterprise Architecture initiatives for various companies such as a very well known Internet Services company, a leading Financial Institution, a leading ISV, & a High Tech. Manufacturer company. In this role, his responsibility included working with the C-level leadership team in the company and other functional groups in order to articulate the overall technology vision and how it maps to the overarching business goals. As Director of Core Platform Product Management at Siebel Systems, he was responsible for the strategy and rollout of SOA-based CRM & enterprise applications development platform. As Sr. Director of Engineering at Corio Technologies, responsible for development of products for streamlining and making the delivery of Software as a Service (SaaS) environment scalable & more efficient. Corio was a pioneer and one of the few winners in the Application Service Provider (ASP) business and was later acquired by IBM. At Oracle Corp., Deepak served as Sr. Development Manager in the product development organization. As technology thought leader, responsible for envisioning and development of “Water Lifecycle Management (WLM)”. Water Lifecycle Management (WLM) application suite is an integrated packaged application solution that addresses all of the water management needs.

Deepak holds a M.PHIL. degree in Physics with Computer Simulation of Scientific Phenomenon and a M.S. degree in Electronics.


        Eric Nielsen is a Technology Architect with a proven record of successfully defining systems to meet business goals. His experience in Systems Architecture spans Virtual Computing, Networks, Security, Database, Distributed Processing, Web Services, and Performance. Currently, he is conceiving and implementing novel technology to create real-time local/cloud hybrid virtual computing deployments.

Previously, Nielsen was Chief Technologist at Sylantro Systems, driving system architecture to turn performance and capacity into an industry leading competitive advantage. He is expert in global and large scale deployment with patents pending in multiple technologies.

Nielsen has more than 18 years experience in technology, ranging from a small consulting practice serving Fortune 500 companies to large enterprises with worldwide presence.

Nielsen holds a doctorate in mechanical engineering from University of Massachusetts, Amherst, including a Regents Fellowship in Computer Science, and a bachelor's degree from Cornell University in mechanical engineering.


       Connor Bernstein, a recent college graduate, most recently spent his time working as a Summer Analyst at Houlihan Lokey, a Los Angeles-based middle-market investment bank, working on a variety of financial analysis and valuation projects pertaining to Mergers & Acquisitions, Leveraged Buyouts, Initial Public Offerings, among others.

Prior to the Summer Analyst program at Houlihan Lokey, while still in school he spent time as an intern at Gemini Partners, a boutique investment bank based in Los Angeles, assisting in preparing various items used in the execution of sellside M&A deals.

Before Gemini Partners, he was a Summer Analyst at Southern California Edison, working in the Resource Planning & Performance Management division, where the group was assisting in the company-wide implementation of SAP Project Systems.

Connor recently completed his studies at the graduate school of Electrical Engineering at the University of Southern California where he received a Masters in Financial Engineering. Prior to attending graduate school he spent his undergraduate years completing Bachelors degrees in Industrial & Systems Engineering and Business Economics, at the University of Southern California and University of California, respectively.